Meet your systemic and leadership coach Greta Seeger


As a systemic coach with over 14 years of experience in problem-solving, I am dedicated to guiding individuals, entrepreneurs, and teams through transformative journeys worldwide. I have had the privilege of supporting hundreds of clients in enhancing both their personal lives and businesses.

Throughout my career, I have collaborated with renowned global companies and founded successful ventures of my own. It’s been my honor to share insights as a frequent keynote speaker and lecturer at esteemed institutions like Harvard University Extension School and Business School ESCP Europe in London. In these roles, I’ve taught courses on Design Thinking, Social Impact Innovations, and Personal Transformation & Leadership within the MSc in Digital Transformation Management & Leadership program.

My coaching approach is personalized and based on my education as a certified systemic coach and focuses on personal development, career advancement, entrepreneurship, and corporate leadership. I invite you to explore my coaching philosophy and approach further below.

One particularly exciting project that has recently resurfaced in relevance is a process and workshop format I developed and conducted at Kunsthaus Zurich. I was honored to be invited by Ahmet Öğüt to participate in a group exhibition alongside Yoko Ono. Led by the central question I posed was: “What would you do if there was a basic income and your passion became your daily job?”

I have a Bachelor’s degree from University of the Arts in Berlin where I studied Communication in Social and Economic Contexts (GWK) and hold a double degree Master of Science from ESCP Business School London & Berlin (Master in European Business (MEB) became the MBA in International Management).

I am certified Design Thinking Coach from / Hasso Plattner Institute in Potsdam, Germany and I am a certified Systemic Coach from HMKW University of Applied Sciences for Media, Communication and Management in Berlin.

Discover how we can innovate and transform together, whether online or in person.


My Coaching Services Include:

Group Coaching and Training: Engaging sessions on a variety of impactful topics. 

Startup Mentoring and Coaching: Personalized guidance to help startups thrive. 

Individual Coaching: Tailored one-on-one sessions to support your unique journey.




My mission as a coach is to empower individuals and teams to unlock their potential, foster innovation, and drive meaningful transformation in their personal and professional lives:

  • Empowering young professionals with essential leadership skills, emotional intelligence, and empathy to drive personal and organizational success.
  • Highlighting the importance of diversity and equity in leadership to build high-performing, inclusive teams and foster innovation.
  • Equipping leaders with the skills and mindset to navigate digital transformation, manage remote teams, and cultivate a culture of innovation.

I offer customized coaching workshops and trainings for this comprehensive block, as well as targeted sessions on each specific key area.

leadership coaching workshops greta seeger

Personal Transformation & Leadership 2.0

This coaching training block is designed to empower young professionals by developing essential leadership skills needed in today’s dynamic work environment. Participants will enhance their emotional intelligence, learn to lead with empathy, and undergo a personal transformation. The training will also cover holistic leadership skills, focusing on effective communication, conflict resolution, building resilience, handling stress, and improving time management and productivity.

Key Areas:

  • Developing Leadership Skills for Young Professionals
  • Emotional Intelligence and Leadership
  • Leading with Empathy Personal Transformation
  • Holistic Leadership Skills
  • Communication and Conflict Resolution
  • Building Resilience and Handling Stress
  • Time Management and Productivity

Outcomes: Participants will:

  • Gain a deep understanding of their personal leadership style.
  • Develop emotional intelligence to enhance interpersonal relationships.
  • Learn to lead with empathy and foster a supportive work environment.
  • Acquire holistic leadership skills for effective communication and conflict resolution.
  • Build resilience and learn strategies to handle stress.
  • Improve time management and productivity for better work-life balance.
leadership coaching workshops greta seeger

Inclusive Leadership: Embracing Diversity and Fostering Equity

This coaching training block delves into the importance of inclusive leadership, emphasizing the value of diversity and equity in creating high-performing teams. Participants will learn how to build inclusive cultures, address biases, and leverage diverse perspectives for better decision-making and innovation.

Key Areas:

  • Building awareness of unconscious biases
  • Strategies for fostering an inclusive workplace
  • Benefits of diversity and inclusion in leadership

Outcomes: Participants will:

  • Develop an awareness of their own unconscious biases.
  • Learn strategies to create and maintain an inclusive workplace.
  • Understand the benefits of diversity and inclusion for team performance and innovation.
  • Gain skills to leverage diverse perspectives for better decision-making.
  • Foster a culture of equity and inclusion within their teams and organizations.
leadership coaching workshops greta seeger

Digital Leadership: Navigating the Digital Transformation

This coaching training block focuses on the role of digital leadership in today’s technology-driven world. Participants will learn the skills and mindset needed to lead digital transformation initiatives, effectively manage remote and hybrid teams, and create a culture that embraces technological advancements.

Key Areas:

  • Leadership in Remote and Hybrid Teams
  • New Work & Innovation Culture
  • Leading Change in Organizations
  • Building a Change-Ready Culture
  • Stakeholder Management in Change Initiatives
  • Implementing Sustainable Change
  • Digital Tools for Change Management
  • Building a Digital-First Culture

Outcomes: Participants will:

  • Understand the impact of digital transformation on leadership.
  • Gain strategies for leading remote and hybrid teams effectively.
  • Learn how to cultivate a culture of innovation and embrace new work practices.
  • Develop skills for leading change and building a change-ready culture.
  • Master stakeholder management in change initiatives.
  • Learn to implement sustainable change within their organizations.

FOR STARTUPS: Mentoring and Coaching  

As a seasoned startup mentor and coach, I have had the privilege of guiding numerous entrepreneurs through their startup journeys. With experience as a mentor at Startupbootcamp in Berlin and currently with NRW ScaleUp Accelerator, as well as serving as a startup mentor for Cortugli Business School, I specialize in providing tailored support to startups. Leveraging my background as an entrepreneur and leadership coach, I bring expertise in startup strategies and methodologies, empowering startups to navigate challenges and achieve sustainable growth.

My contribution to Scale Up NRW Startup Accelerator

greta seeger nrw scale up accelerator

Behind the expansion of every successful start-up is a crucial but often overlooked element: the personal change of the managers. As a dedicated coach and mentor at Scale-up.NRW, I have had the honor of experiencing first-hand the transformative power of personal change during the turbulent times of business growth.

The role of personal change in company growth

When a start-up sets off for unexplored horizons, the leadership must be prepared to undergo a profound metamorphosis. The old adage “as above, so below” holds true – as the company evolves, its leaders must also change. Personal change is not just a by-product of growth, but a strategic necessity to keep the ship on course for success.

Navigating unfamiliar terrain

In times of corporate growth, managers often find themselves in unfamiliar territory and face challenges that require new skills and perspectives. Coaching serves as a compass that guides leaders through the stormy seas of change and helps them find a course that balances personal growth and corporate success.

How can leaders cultivate more adaptability and resilience?

Adaptability is the key to survival in the ever-changing start-up landscape. Leaders need to cultivate a resilient mindset that sees change not as a threat, but as an opportunity. Through coaching and mentoring, we at Scale-up.NRW work to develop the mental strength needed to weather storms and emerge stronger.

“As a program manager, the importance of mentoring cannot be overstated. In the turbulence of the entrepreneurial journey of a startup founder and their team, coaching is not just a guide, but an anchor that provides stability and wisdom as leaders navigate uncharted territories. The magic sauce of our experts is that they help you navigate without hidden agendas.” Thomas Schier, Sr. Program Manager of Scale-up.NRW

Ambition and self-confidence in balance

The pursuit of ambitious business goals must be balanced with a keen awareness of personal values and mental and physical well-being. Mentoring sessions become a sanctuary for self-reflection for leaders to ensure they stay true to themselves as they drive their startups forward.

Promoting a growth mindset

Start-up leaders need to foster a growth mindset and view challenges not as obstacles, but as opportunities to learn and improve. Coaching and mentoring become the crucible in which this mindset is forged and leaders are molded into resilient and forward-thinking captains.In the unpredictable journey of startup growth, personal change is not just a prerequisite, but the very essence of progress.

As a coach and mentor, I support start-up leaders and teams and help them to weather the storms of transformation. Together with Scale-up.NRW, we ensure that as a startup’s leaders and team sail through the waves of growth, they develop not only as professionals, but also as individuals whose personal transformation is closely interwoven with their company’s success story. If you are steering a start-up through the exciting yet challenging phase of growth, then you should consider joining the new cohort of Scale-up.NRW. Let’s embark on this journey together, where personal change becomes the wind in your sails, propelling your leadership and your startup to new horizons.


– Greta Seeger


Link to ScaleUP:

‍Link to the article:


leadership linkedin greta seeger
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Are you looking to grow personally, live your dream life or preparing to embark on your entrepreneurial journey?

I offer personalized 1:1 coaching sessions designed to help humans, professionals and future entrepreneurs navigate their paths with confidence. Using a diverse range of coaching tools and methods, I empower you to uncover your answers and achieve your goals.

We collaborate online via Zoom and on our shared coaching board, which serves as your coaching diary. Each session is outcome-driven and enjoyable, ensuring you leave with a concrete plan and clear steps toward your next milestone. A typical coaching process spans about 10 sessions, where we address situational challenges and refine your coaching vision developed at the outset.

Your journey is guided by your aspirations—I’m here as your guide, your sounding board, and a catalyst for unlocking your inner wisdom and knowledge. Are you ready to take the next step? Click here to book your Free 30min Intro-Call with me.

Coaching Cases

Below find real life coaching cases that collectively showcase my versatility of coaching cases in addressing various professional and personal challenges, from leadership development and resilience to entrepreneurial endeavors and lifestyle transitions.

Leadership coaching Greta Seeger

Case 1: Stephan, Entrepreneur

  • Client: Stephan, 35 years old, from Germany
  • Situation: Stephan is starting his own business with a small team of 5 employees. He seeks assistance to explore his leadership style, strengthen his entrepreneurial skills, identify his strengths, and address weaknesses. Additionally, he aims to implement effective non-violent communication within his team.
  • Coaching Approach: Biweekly online sessions over five months focused on leadership development, identifying strengths and weaknesses, and conducting a team development workshop to redefine roles within his startup.
  • Outcomes: Stephan gains clarity on his leadership style, improves communication within his team through non-violent communication techniques, and enhances team dynamics by clarifying roles and responsibilities.

Case 2: Alexandra, Effective Communicator

  • Client: Alexandra, 38 years old, based in Belgium
  • Situation: Alexandra works for a European educational institution and receives coaching funded by her employer to enhance resilience, communication skills, and time management.
  • Coaching Approach: Sessions focused on active listening, efficient communication, and developing foresight and productivity in project management.
  • Outcomes: Alexandra demonstrates improved resilience and communication skills, leading to increased satisfaction from her employer. Her boss approves continued coaching support due to the positive impact on her performance and project management.

Case 3: Carlos, Worklife Balance CEO

  • Client: Carlos, 41 years old, CEO of a SME in Mexico
  • Situation: Carlos faces challenges in navigating a rapidly changing business environment influenced by vendors. He seeks support to manage stress, enhance mindfulness practices, and improve time management to prioritize his mental health and personal life.
  • Coaching Approach: Sessions focus on mindfulness techniques, stress management, and effective time management strategies tailored for a busy executive schedule.
  • Outcomes: Carlos develops mindfulness habits, successfully manages stress, and improves work-life balance. He implements effective time management practices, allowing him to prioritize personal interests and maintain his well-being amidst business challenges.

Case 4: Jessica, Digital nomad

  • Client: Jessica, 29 years old, digital nomad from the US
  • Situation: Recently quit her job in an advertisement agency to pursue a lifestyle as a digital nomad and find her purpose, seeking to establish a business model that allows her to travel and work from anywhere.
  • Coaching Goals: Assist Jessica in identifying her Purpose and Unique Selling Proposition (USP), enhancing her entrepreneurial skills, and developing a personal vision and mission statement. Additionally, ensure her business model incorporates essential building blocks and aligns with customer needs.
  • Coaching Approach: Utilize design thinking methodologies to explore customer needs, refine business ideas, and validate market opportunities. Provide hands-on guidance to shape Jessica’s business concept and strategy.
  • Outcomes: Jessica identifies a compelling USP aligned with her skills and passions. She refines her entrepreneurial skills, develops a clear personal vision and mission, and creates a business model that supports her nomadic lifestyle. With a solid foundation in place, Jessica moves forward confidently in launching her business venture.

Virtual Coaching Diary & Collaboration Board

Additionally to Zoom, I utilize Miro, a collaborative online platform that serves as your personal diary board. This tool allows us to continue deep-diving into and working out pragmatic solutions to your questions. With Miro, you have constant access to our shared workspace, where we can brainstorm, visualize ideas, and track progress together in real-time.

collab tool greta seeger miro coaching

Your investment 

Welcome to my coaching pricing structure, designed to support your journey of personal growth and transformation. I offer two options: single sessions and a comprehensive 10-session package.

I believe in the power of continuity in the coaching process. Personal growth and meaningful change require effort, commitment, and persistence over time.

With the 10-session package, we have the opportunity to dive deep into your challenges, explore nuanced solutions, and establish practical stepping stones toward achieving your coaching goals.

Whether you choose a single session or the package, each session is dedicated to guiding you through significant insights and actionable steps. Together, we navigate your journey of development, ensuring that each session builds upon the last, fostering continuous progress and lasting transformation.

What my coaching clients say

Working with Greta Seeger helped me gain a deeper awareness of my own behaviors and emotional patterns. And this both on a professional and personal level. As my personal Coach I felt well accompanied during the entire process. She equipped me with some very helpful and pragmatic tools to overcome certain constraints and burdens I had been carrying for years. 

Marco, 31

Design Strategist, Accenture

I learned a lot about myself and I liked the opportunity that we had time to think about what we want to achieve in life since we don’t really take time to do that in depth because we always seem to be busy.

Lisa, 25

Student, Participant at Personal Transformation Coaching Course at MSc Digital Transformation, ESCP Business School in London

It inspired me to see how taking the time to think at great lengths is important and helps you think deeper than usual.

Sort of meditation.

Andre, 32

CEO, Participant at My Leadership Course, Accelerator Program

Greta’s interdisciplinary approach was a game-changer for our fintech startup. Her ability to integrate design thinking with systemic coaching helped us develop a user-friendly product while building a strong, resilient team. We couldn’t have achieved our goals without her expertise.

Peter, 42

CEO, Startup

Working with Greta transformed our approach to innovation. Her insights into human-centered design and strategic thinking were invaluable. We saw immediate improvements in our product development process and overall team performance.” 

Iris, 45

Innovation Manager at Leading Pharma Company based in Germany