We identify how socio-cultural and technological change shape human behavior and create new market definitions that are invisible to most.

Opportunity identification
Profit pool design
Investment thesis
Opportunity sizing
Vision setting

We help build innovations with real purpose and societal impact. The era of meaningless gimmicks has come to an end. White space exploration Intent setting Innovation platform design Product & service directions Consumer experience strategy

We deploy social science, logic and creative business thinking to connect your brand to culture and future. Brand territory exploration Cultural & competitive positioning Brand purpose & values Points of difference Brand briefs and guidelines

We are systems-thinkers, connecting the dots between changing society, emerging culture, tomorrow’s ecosystems and the human experience. Emerging consumer behaviors Cultural analysis & insight New business model analysis Technology foresight Market analysis