How to boost a luxury hotel’s guest experience through applied human centred design?


One negative review from an unhappy customer can translate into the loss of 30 customers. 


Applied guest experience design for hotels: Through a highly efficient user experience design approach, we help hotels to understand the customer better and map out opportunities of  improvements throughout their first contact with your hotel, the entire stay and after their stay. Phases: 1. User & guest research 2. Persona & Challenges 3. Ideation 4. Prototyping and value proposition design 5. Testing of solutions 6. Short & mid term solutions/implementations



AMA is a collaboration project between two internationally established innovation consultants Greta Seeger and Elizaveta Petcheniouk, who joined forces to bring hotel experiences to the next level. More about AMA can be found here.