I offer impactful and customized training sessions, hands-on applied workshops and design sprints, keynotes and university courses on cutting-edge methods essential for thriving in times of change. 

Keynote Innovation Philip Morris Conference Greta Seeger

Design thinking

Design Thinking is an innovative, human-centered approach to problem-solving and product development. It emphasizes understanding the needs and experiences of end-users to create effective, user-friendly solutions. The process typically involves five key stages:

  1. Empathize: Gain deep insight into the users and their needs through research and observation.
  2. Define: Clearly articulate the problem to be solved by synthesizing the insights gathered.
  3. Ideate: Generate a wide range of creative ideas and potential solutions through brainstorming and other ideation techniques.
  4. Prototype: Create tangible representations or models of selected ideas to explore and test their feasibility.
  5. Test: Evaluate the prototypes with users, gather feedback, and refine the solutions accordingly.

Design Thinking fosters creativity, collaboration, and iterative learning, making it a powerful methodology for developing innovative products, services, and processes that truly meet user needs.

OKR Workboard Wavenine Greta Seeger

OKR (Objectives and Key results)

OKR (Objectives and Key Results) is a goal-setting framework used by organizations to define and track objectives and their outcomes. It is designed to ensure that the company focuses efforts on the same important issues throughout the organization. Objective: A clearly defined, qualitative goal that is ambitious and inspiring. It answers the question: “What do we want to achieve?” Key Results: Specific, measurable, and time-bound outcomes that track the achievement of the objective. They answer the question: “How will we know if we are making progress?” The OKR framework typically follows these steps:

  • Set Objectives: Define 3-5 high-impact objectives for a specific period (usually quarterly).
  • Identify Key Results: Establish 2-5 key results for each objective that measure progress towards the objective.
  • Track and Review: Regularly monitor progress and review OKRs to adjust efforts and strategies as needed.

OKRs align individual, team, and organizational goals, promoting transparency, accountability, and focus. By using OKRs, organizations can drive progress, foster alignment, and achieve measurable results. Find out more about OKRs and my cooperation partner Wavenine.

agile kanban greta seeger

Agile Management

Agile Management is a project management approach that emphasizes flexibility, collaboration, and customer satisfaction. Originating from software development, Agile principles have been adapted for various industries to enhance productivity and adaptability.

Key Features:

  1. Iterative Development: Work is divided into small, manageable units called sprints or iterations, typically lasting 1-4 weeks. Each sprint results in a potentially shippable product increment.
  2. Continuous Improvement: Teams reflect on their performance at the end of each iteration in a meeting called a retrospective, identifying ways to improve processes and outcomes.
  3. Customer Collaboration: Frequent interactions with customers and stakeholders ensure that the product meets their needs and adapts to changing requirements.
  4. Cross-Functional Teams: Agile teams are composed of members with diverse skill sets, enabling them to handle various aspects of the project collaboratively.
  5. Adaptive Planning: Plans are continuously updated based on feedback and changing priorities, allowing for greater responsiveness to new information and market dynamics.

Agile Management fosters a dynamic and responsive work environment, promoting innovation and efficiency in delivering projects and products.

Digital Business

Digital Business refers to the integration of digital technologies into all aspects of a company’s operations, transforming traditional business models to create new value and competitive advantage. It encompasses the use of digital tools, platforms, and data to enhance business processes, customer experiences, and innovation.

Key Components:

  1. Digital Transformation: The process of adopting digital technologies to improve efficiency, agility, and customer engagement. This includes digitizing operations, adopting cloud computing, and leveraging big data analytics.
  2. E-Commerce: Online platforms for buying and selling goods and services, providing a global reach and convenience for customers.
  3. Digital Marketing: Utilizing digital channels such as social media, email, and search engines to reach and engage with customers.
  4. Customer Experience: Enhancing interactions with customers through personalized and seamless digital touchpoints.
  5. Innovation: Developing new products, services, and business models driven by digital capabilities and market opportunities.


  • Greater operational efficiency and cost savings.
  • Improved customer satisfaction and loyalty.
  • Increased market reach and revenue opportunities.
  • Enhanced ability to innovate and respond to market changes.

Digital Business leverages technology to optimize business operations, create superior customer experiences, and drive growth and innovation in a rapidly evolving digital landscape.

startup greta seeger

Corporate Entrepreneurship

Entrepreneurship for Corporates, also known as Corporate Entrepreneurship or Intrapreneurship, refers to the practice of applying entrepreneurial principles within established organizations. This approach aims to foster innovation, agility, and growth by encouraging employees to think and act like entrepreneurs.

Key Elements:

  1. Innovation Culture: Creating an environment that encourages creativity, experimentation, and risk-taking.
  2. Idea Generation: Empowering employees to identify and develop new business opportunities, products, or processes.
  3. Resource Allocation: Providing the necessary support, such as funding, time, and mentorship, to pursue innovative projects.
  4. Agile Methodologies: Implementing flexible and iterative approaches to project development, allowing for rapid testing and adaptation.
  5. Leadership Support: Ensuring that senior management champions and supports entrepreneurial initiatives within the organization.


  • Enhanced Innovation: Fosters a culture of continuous improvement and breakthrough innovations.
  • Employee Engagement: Increases motivation and job satisfaction by empowering employees to contribute to the company’s growth.
  • Competitive Advantage: Helps the organization stay ahead of market trends and disruptions by quickly adapting to new opportunities.
  • Revenue Growth: Generates new revenue streams through the development of novel products and services.

Corporate Entrepreneurship leverages the resources and capabilities of established organizations while harnessing the creativity and agility of entrepreneurial thinking, driving sustainable growth and long-term success.

Business Model Canvas

Business Model Canvas is a strategic management tool that allows businesses to visualize, design, and innovate their business models. Developed by Alexander Osterwalder, it provides a structured template for analyzing and describing a company’s value proposition, infrastructure, customers, and finances.

Key Components:

  1. Value Proposition: The unique value or benefit that a company offers to its customers.
  2. Customer Segments: The different groups of people or organizations that the business aims to reach and serve.
  3. Channels: The methods and pathways through which the company delivers its value proposition to customers.
  4. Customer Relationships: The type of relationship a company establishes with its customer segments.
  5. Revenue Streams: The various ways a business generates income from its customer segments.
  6. Key Resources: The assets required to create and deliver the value proposition.
  7. Key Activities: The essential activities that a company must perform to operate successfully.
  8. Key Partnerships: The network of suppliers, partners, and other stakeholders that help the business function.
  9. Cost Structure: The major costs involved in operating the business model.


  • Clarity and Focus: Provides a clear and concise overview of the business model on a single page.
  • Strategic Alignment: Helps ensure that all aspects of the business are aligned with the overall strategy and goals.
  • Innovation and Adaptation: Facilitates brainstorming and experimentation with different business model configurations.
  • Communication: Enhances communication and understanding among team members and stakeholders by providing a common framework.

The Business Model Canvas is a powerful tool for entrepreneurs and established businesses alike, enabling them to map out, analyze, and refine their business models to drive growth and success.

Value Proposition Creation

Value Proposition Creation is the process of defining the unique benefits and advantages a company’s products or services offer to its customers. This involves identifying what makes the offering valuable, why it stands out from competitors, and how it meets the specific needs and desires of the target audience.

Key Elements:

  1. Customer Insights: Understanding the target customers’ needs, problems, and preferences.
  2. Unique Selling Points (USPs): Highlighting the distinctive features and benefits that differentiate the offering from competitors.
  3. Benefits and Outcomes: Focusing on the tangible and intangible benefits that customers will receive.
  4. Pain Points and Solutions: Addressing specific customer pain points and how the offering provides effective solutions.
  5. Clear and Compelling Message: Crafting a succinct and persuasive statement that communicates the value proposition.


  • Customer Attraction: Draws in customers by clearly articulating the unique benefits of the product or service.
  • Competitive Advantage: Differentiates the offering from competitors, making it more appealing to the target market.
  • Marketing and Sales Alignment: Provides a strong foundation for marketing and sales strategies, ensuring consistent messaging.
  • Customer Loyalty: Enhances customer satisfaction and loyalty by delivering on promised value.

Value Proposition Creation is crucial for businesses to effectively communicate their value to customers, ensuring that their products or services resonate and succeed in the market.

Disruptive Innovation and AI

Disruptive Innovation refers to the process by which a new technology, product, or business model significantly alters or replaces existing market practices and industries. These innovations typically start by targeting underserved segments and gradually move upmarket, eventually displacing established competitors.

Artificial Intelligence (AI) is a key driver of disruptive innovation, transforming various industries through advanced data analysis, automation, and machine learning capabilities.

Key Elements:

  1. Market Disruption: AI introduces new ways of solving problems, creating opportunities for startups and forward-thinking companies to disrupt traditional markets.
  2. Efficiency and Automation: AI technologies automate complex tasks, reducing costs, increasing productivity, and enhancing decision-making processes.
  3. Personalization: AI enables hyper-personalized experiences by analyzing vast amounts of data to understand individual preferences and behaviors.
  4. Innovation in Products and Services: AI drives the development of innovative products and services, such as autonomous vehicles, intelligent virtual assistants, and predictive analytics.


  • Competitive Advantage: Early adopters of AI can gain a significant edge by offering superior products and services.
  • Improved Decision-Making: AI provides insights through data analysis, helping businesses make more informed decisions.
  • Customer Experience: Enhances customer experience through personalization and improved service delivery.
  • New Business Models: AI facilitates the creation of novel business models and revenue streams, fostering industry growth and transformation.

Disruptive Innovation driven by AI is reshaping industries, creating new market leaders, and offering unprecedented opportunities for businesses to innovate and thrive in a rapidly evolving technological landscape.

Change Management & Leadership

Change Management is the structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. It involves managing the people side of change to achieve business outcomes and minimize resistance.

Key Elements:

  1. Planning and Strategy: Developing a comprehensive plan that outlines the change objectives, scope, and impact.
  2. Communication: Ensuring clear, consistent, and transparent communication to all stakeholders.
  3. Training and Support: Providing the necessary training and resources to help individuals adapt to the change.
  4. Monitoring and Feedback: Continuously monitoring progress, gathering feedback, and making adjustments as needed.


  • Smooth Transition: Facilitates a smoother transition with less resistance and disruption.
  • Employee Engagement: Enhances employee engagement and buy-in by involving them in the change process.
  • Achievement of Goals: Increases the likelihood of achieving the desired business outcomes.

Transformational Leadership is a leadership style that inspires and motivates employees to exceed expectations and drive significant change within an organization. Transformational leaders focus on vision, inspiration, and creating a culture of continuous improvement.

Key Elements:

  1. Vision: Developing and communicating a clear and compelling vision for the future.
  2. Inspiration: Inspiring and motivating employees by leading with passion and enthusiasm.
  3. Individualized Consideration: Providing personalized support and development opportunities for employees.
  4. Intellectual Stimulation: Encouraging creativity, innovation, and critical thinking.


  • Enhanced Performance: Boosts employee performance and productivity through motivation and empowerment.
  • Innovation and Growth: Fosters a culture of innovation and continuous improvement.
  • Strong Organizational Culture: Builds a strong, cohesive organizational culture aligned with the leader’s vision.

Together, Change Management and Transformational Leadership create a powerful framework for driving successful organizational change, fostering innovation, and achieving long-term business success.

Workshop Facilitation

My approach includes facilitating hands-on workshops where we apply these methods to real-life cases and your specific challenges. For example, I specialize in design sprints, intensive 2-3 day workshops focused on innovation. Together, we develop and test new ideas, ensuring practical application and tangible outcomes for your organization’s growth and innovation strategy. Please get in touch with me via Email (gs@gretaseeger.com) and let’s discuss your workshop idea.

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